The aesthetics industry is truly booming. However, with more and more practitioners appearing around the UK, it’s getting tougher to stand out from the crowd on social media.
Facebook, Instagram and TikTok are dream platforms for aesthetics practitioners to showcase their work to hundreds of potential clients… for free!
The problem?
Everyone is using these platforms to reach the same people.
So, how do you stand out from those offering the exact same service, for the exact same price, in the exact same location?
Well, it’s actually very simple…
Create your brand and make it solid.
And guess what? You’re the brand!
Your clients don’t just come to you because they like your work, they select you because they like you as a practitioner.
Your business social pages should reflect you as a real person, a real aesthetics practitioner. That’s what makes you different to the hundreds of other pages offering the same treatments.
The best way to build your brand is to think about what your views are and what you care about the most in your line of work. Whether it’s empowering others or supporting natural enhancement, use your views as a starting point to build your content.
Your Instagram/ Facebook story is a great tool to start with. By regularly checking in with your followers, you’re keeping yourself present on their page. Jump on your story each day and start welcoming your followers into your world. Your stories don’t always have to be about work, you can share snippets of your personal life too… why not take your followers with you to your trip to Starbucks before your shift, let them see behind the scenes in your clinic, discuss upcoming treatments that you’re going to be offering?
Remain present, and remain in brand.
Another key factor to standing out on social media is to keep your content fresh and avoid posting the same type of content over and over again. If you’re only posting photos of your work every day, it gets boring and repetitive for your followers.
Make sure you post a variety of content that shows off your work, is educational, gives value, and most importantly reflects you and your brand.
Yes, brand colours are important to keep the look of your page professional and consistent, but never forget what’s behind the colours as that’s what’s driving the business forward… YOU.
So, here’s your sign to stop hiding behind the needles and get yourself on to your social media business pages. You will be surprised how quickly you will grow.
Tamsin Pollock
